Hey I just buy coffee here!

My counterpart has just written a scathing sociological critique of Whole Foods market. What do you get when you combine exoticized yet bland ‘ethnic’ food, expensive produce, and subliminal messages in a supermarket?

Whole Foods and other health food stores totally sell stuff that exoticize and commcercialize other people’s cultures. For instance, I saw a box of Zen Flakes. Zen Flakes. Really now.

I’ve got my own criticisms (and kudos) for Whole Paycheck which I might as well post soon, but for now, check this out.

Published by

Karl Haro von Mogel

Karl Haro von Mogel serves as BFI’s Director of Science and Media and as Co-Executive Editor of the Biofortified Blog. He has a PhD in Plant Breeding and Plant Genetics from UW-Madison with a minor in Life Sciences Communication. He is currently a Postdoctoral Scholar researching citrus genetics at UC Riverside.