I’ve been so busy the last few days, I forgot to put up this post. Matt Nisbet, who blogs at Framing Science, is a professor of communication at American University. He will be giving a free talk tonight in Madison on science communication.
His talk is titled What’s Next for Science Communication? Promising Directions and Lingering Distractions. It will be in 1100 Grainger Hall, from 7-9 pm TONIGHT June 25, 2009.
Despite recent innovations in science communication such as deliberative forums, the application of framing research, and partnerships with the arts and humanities, these approaches are still all too commonly defined as simply novel ways to persuade the public to view scientific debates as scientists and their allies do. Instead, the question should not be how to “sell” the public on science and emerging technologies; but rather how to use communication research and its applications to empower greater public participation in the governance of these issues.
Elaborating on much-discussed articles published at Science, Environment, The Scientist, Nature Biotechnology, and other leading outlets, Nisbet argues that the sophistication of these emerging communication strategies needs to be complemented by an equally sophisticated view of public engagement. In particular, in areas such as biotechnology, evolution, and climate change, Nisbet emphasizes the need to use framing, partnerships with the arts, and new forms of digital journalism to generate “participatory conversations” with diverse publics and stakeholders that result in meaningful input on policy choices and decisions.
This lecture is part of a series on science communication hosted by the Life Sciences Communication department.
I’ll be there taking notes, pictures, mugshots, etc. If you are in town and can’t make it, I hear that it will be videotaped for both online viewing and rebroadcasted by Wisconsin Public Television. Hopefully, Matt will be available during his trip to “one of [his] favorite cities” to do a little interview…